AI-assisted writing becomes more useful when you can explain what good writing sounds like for your business. “Make it professional” leaves a lot open to interpretation. A short voice brief gives you a more concrete starting point.
Describe the relationship with your reader
Are you a patient teacher, an experienced colleague, or a friendly guide? Choose language that reflects how your team actually speaks to customers. A local repair business and a technical consultancy may both value clarity, but use different examples and levels of detail.
Write three tone preferences and explain each. For example: “Direct: answer the question early. Warm: acknowledge the reader’s situation. Practical: include an action they can take.”
Give examples, not just adjectives
Choose a short passage you wrote and like. Explain what makes it work: a concrete opening, a helpful analogy, or a sentence that uses a familiar word instead of jargon.
Include a short example of phrasing you would change, and the version you prefer. Only use material you have permission to share with your AI provider.
Generic: “Unlock the potential of a comprehensive content strategy.”
More concrete: “Choose three customer questions to answer this month.”
Add what only you know
A voice brief helps with style. Your observations supply substance. Include a lesson from a project, an explanation of why you chose an approach, or an example of a mistake you learned to avoid.
Do not let an AI draft invent personal experience for you. Check every “we found” or “our customers” statement and replace it with something you can stand behind.
Read for tone after you check the facts
Once the information is sound, read the introduction and conclusion aloud. Would you say these sentences to a customer? Cut repeated promises, unnecessary superlatives, and transitions that do not add meaning.
Review instructions too. They should use consistent names for the same thing and explain unfamiliar terms where readers first encounter them.
Keep the brief useful
Save examples from good edits so the next draft starts with clearer guidance. For client work, maintain a separate brief for each business rather than applying one house style to every site.
BlogDraft’s writing profiles are designed to hold that context. Explore the writing tools, and keep the final editorial judgement with a person who knows the business.
